Tuesday, July 26, 2016




Having worked in Advertising I can tell you that the key to a great advertising campaign is DRAWING ON HUMAN EMOTIONS. If you pay attention to the titles of the leaked DNC emails and then read the ACTUAL EMAILS you'll be amazed as to how one thing does not always reflect the other. 

Just because I care, here are three emails to get you started. I took the liberty of highlighting passages I thought interesting (red) and giving you my take (blue).


Shop Donate Submit

Super PAC paying young voters to push back online Sanders supporters. Paid shills.

         Leaks News About Partners
       View email
       View source
RE: FNS 4-24-16
                  To:  Comm_D@dnc.org
                  Date: 2016-04-24 11:54
                  Subject: RE: FNS 4-24-16

                  Panel on Dems path forward

*         HRC ran through June in 2008, but right about this point she started to back off Obama attacks, Sanders isn't really.

o   We'll see what happens after Tues, Sanders will probably lose big in PA

o   He's doing damage by hitting her on trust, honesty, authenticity, judgment

*         What is Sanders going to do to get his supporters on board? Dem party planks taking on Wall St, oil/gas

o   There will be negotiations, but Clinton people will have much more leverage

*         HRC will go into gen election has vulnerable candidate

o   Dems don't even pay attention to email story

o   Clinton Foundation quid-pro-quo worries are lingering, will be exploited in general

*         Move to the left on illegal immigration, tougher for Hillary?

o   Yes, Super PAC paying young voters to push back online on Sanders supporters

o   She's forced to continue to appeal to young liberals as opposed to pivoting back to center

From: Brinster, Jeremy
Sent: Sunday, April 24, 2016 9:43 AM
To: Comm_D
Subject: RE: FNS 4-24-16

HRC private email section got a little harry, I didn't catch everything

DWS interview

*         Given that HRC seems to have path to nomination, does Sanders need to tone down attacks / unify party

o   I actually have been very proud of both candidates, seen at debates, discussions on trail, substance / commitment to laying out vision to move country forward, particularly compared to circus on other side

*         If you could answer my question-

o   I'm about to. I need to preface it for a moment, they've done a great job. I've cautioned over last few weeks, made it clear that rhetoric of candidates needs to be such that doesn't make it harder for party to reunify, but in the final stretch of the campaign it could get more intense.(NOTE: The use of CANDIDATES. Plural means more than one)

*         Plays Sanders clip on differences with HRC on trade, super pacs. Is that helpful to electing a Dem president? (NOTE: It does use a specific name, “is that helpful to electing Bernie or Hilary”)

o   When you look at other side of the aisle, toto pulling back curtain on the wizard, showing Trump is a faker running for POTUS, he has been most extreme, misogynistic candidate put forward by any party. It pales in comparison.

*         But the fact is Sanders talks repeatedly about HRC taking millions from Wall St, not standing up to them, drug companies, fossil fuels-is that helpful?

o   I'm glad to deal with my own party, but it has to deal with frame in which campaign is playing out

o   Most of our candidates are focused on achieving same goal, if either is president, they would build on Obama's success (EITHER, is not a specific name)

o   Both candidates have talked about making sure success reaches the middle class

*         But Sanders talking about HRC being a corporate sellout?

o   Because I think we have two candidates focused on building on success rather than bringing us backward to failed policies, even sharp differences pale in comparison (NOTE: WE HAVE which means the embracing of both and seeing the similarities between the two as opposed to differences)

o   We had a much more divisive primary, arguably, in 2008, Obama won and chose HRC as Sec State, I was an HRC supporter until the last day in '08, and Obama chose me as DNC chair, so I don't think it's hard to reunify.  

*         Sanders driving up HRC's unfavorable. Trump's are worse, but he may not be nominee (NOTE: They dodn’t see Bernie as a threat, Donald is.)

o   Some GOPers hope that Trump won't be nominee, with good reason

o   Exit polls show 7 in 10 Dems energized by primary, less than 40% of Republicans say the same thing

*         Turnout gap, Republicans have 5 m vote edge

o   HRC has had 10.6 m people vote for her, Sanders 7.1 m people, more votes than Trump for HRC and Sanders has more than Cruz/Kasich

o   Far more support and energy on our side

o   We are continuing to head toward a unified effort when our primary is over

*         You've dismissed the idea that HRC could face legal troubles over her private server, how do you know that? (NOTE: a great question showing objectivity and not favoritism)

o   I'm simply confident that as investigation moves forward, HRC has made clear and many within the government has made clear that she acted legally

o   Former secretaries of state have used private email

*         FBI has had dozens of agents working on this for month, Comey said it can go past July

o   I'm not commenting one way or another (NOTE: Again, an objective response)

o   HRC has released 55,000 pages of email, more transparent in terms of conversations than any presidential candidate (Note: Fact)

o   John Kerry, Condi Rice, Collin Powell, all used private email

*         But not 30,000 emails...

o   I'm not counting

o   Voters looking at candidates who will give them a fair shot at success, not focused on distractions like this

o   Trump wants to ban Muslims, etc

From: Brinster, Jeremy
Sent: Sunday, April 24, 2016 9:28 AM
To: Comm_D
Subject: RE: FNS 4-24-16


*         Not only handlers are trying to change Donald's image, Trump is saying himself he needs to change, but he can't let voters who want entertainment down. He wants to have it both ways

*         Trump can't be elected with these unfavorables, but HRC also has very high unfavorables, so it makes you a little less confident in saying no way Trump gets elected (NOTE: More objective conversation)

*         Federalist guy: There are fewer transgender Americans than registered sex offenders, and that's what people are worried about, concern men will sneak into women's bathrooms. Trump is to the left of HRC on transgender issues, suggested again that Cruz isn't eligible to be president

*         Politifact has said there is no evidence of people arrested for taking advantage of trans protections to commit crimes

*         Juan Williams: solution in search of a problem, gay rights wedge issue (it worked in '04)

*         Is there a shift, GOP coming around to Trump as the nominee? Yes, people now expect that to happen.

From: Brinster, Jeremy
Sent: Sunday, April 24, 2016 9:15 AM
To: Comm_D
Subject: RE: FNS 4-24-16

Nothing real interesting on Trump being more presidential. Says multiple times there will be no second ballot at the convention and that is why the campaign isn't focused on stealing state delegates like Cruz is

Paul Manafort interview

*         You met with RNC to reassure them, said Trump has been playing a part. He's been campaigning for 10 monhs and we haven't seen real man? (NOTE: WE WERE ALL THINKING THIS)

o   That was about what settings he's been. You've seen real Trump in campaign mode

o   RNC has a different mode-wants to know if Trump is going to be giving policy speeches, etc, which he will

*         But it does sound like spin, doesn't seem like you were talking about rallies vs speeches

o   But that is what I was saying, it's been distorted

o   Trump has been saying when I'm at rallies, I want to show you who I am in this environment, when I'm giving policy speeches, I'm giving policy speeches

*         Cruz has said Trump the Conservative is just a show, trying to fool gullible voters

o   Well there's the liar, not Trump

o   He's got to change to conversation, narrative, because he's had the nomination eliminated for him

o   Cruz made this up from whole cloth, trump never said he isn't building a wall

o   Cruz is going to lose all five Tues states, come in third in most (NOTE: THIS IS EXACTLY WHAT HAPPENED. Email is dated 4/24. Tuesday was 4/26 and TC came in 3 in Connecticut, Delaware, Maryland, Pennsylvania and Rhode Island)

o   Like with Carson and Rubio, Cruz just makes things up

*         Cruz had a good weekend-one of your jobs is to get delegates committed, Cruz won a lot of their support, 65-2 for you

o   You've been around a long time Chris, the only vote that matters is the vote cast when the roll is called. Cruz won 0 delegates for that vote yesterday

o   Other problems happened before I was involved

o   Cruz is bending to rules, in Maine the governor put together a slate based on primary results, Cruz broke the deal, didn't care about local officials, steamrolled it. That's not the trump approach

o   We're running a campaign to win folks on first ballot, and we are

o   What Cruz is doing is hurting the party. There will be no second ballot.

*         You became a lobbyist after Reagan white house, you have controversial clients (foreign dictators), your firm were called torturer's lobby

o   I was representing the administration's chosen groups in Philippines, other countries

*         Not Yanukovich

o   I worked with Europeans to bring Ukraine into Europe, role I played was to help that happen

*         Cruz calls yours a lobbyist campaign

o   The people he's talking about haven't been lobbying for 10-20 years

*         His point is that Trump's anti-establishment outsider status is no longer valid

o   I'm not running, Trump is, Trump is clearly an outsider, and he's established that

o   Cruz is trying to say the process, voting, doesn't matter

o   He wants to destroy the party and see who can pick up the pieces on the 2nd, 3rd ballot

o   We're trying to work with Mitch McConnell in KY to put together a unity slate (NOTE: HUH? What is a Unity slate? Is it between Dems and Reps? Were they considering a joint DP/RP ticket?)

o   We're working with party officials, we didn't want to go into a state in be disruptive, as Cruz did

o   We want to make sure people who Trump hasn't been exposed to know we're going to work with them

*         Trump said transgender people can use whatever bathroom they want (it would be discriminatory, expensive), but then Trump said it was state's rights. What does he think about NC law

o   He thinks what he said, that it's a states' rights issues

o   It's not a reversal

*         But 12 hours before he said leave it the way it is, no real problem there

o   Trump said what his personal opinion was, and then he said how he would handle it, called it state's rights issue

*         Trump foreign policy speech using teleprompters, are you trying to drag him kicking to be more presidential

o   It's not a new campaign, it's an expanded campaign

o   Trump had to establish legitimacy, win primaries, become presumptive nominee, all of which he did, now he's in next phase


QUESTION: Oh, did I miss the part in the email where the Super Pac talks offers to young voters to push back on Sanders supporters online?  



Offering to send interns out to fake a protest against the RNC.

RE: Tv coverage of protest great
                       To:  HelmstetterT@dnc.org, RegionalPress@dnc.org
                       Date: 2016-05-12 11:41
                       Subject: RE: Tv coverage of protest great

                       Yes, but going forward, when our allies screw up and don't deliver bodies in time, we either send all our interns out there or we stay away from it.. we don't want to own a bad picture: (NOTE: To say that this was a “fake” protest is inferring a lot from these few lines of dialogue)

[https://pbs.twimg.com/profile_images/595261015731740673/uvXc_cII_bigger.jpg]Zeke MillerVerified accountþ@ZekeJMiller 1h

Three person protest outside the RNC. Sad!
·         RETWEETS4
·         LIKES8
·         [Danny Freeman] [Brian Duncan] [David Marnell] [Ben Haygood] [Mark Leibovich] [laurenfritts] [Lionel Mandrake] [pff] [Political Rationale]

-----Original Message-----
From: Helmstetter, TJ
Sent: Thursday, May 12, 2016 9:38 AM
To: Regional Press
Subject: Tv coverage of protest great

Shockingly good coverage despite abysmal turnout. CNN and MSNBC using prominently. Fox News covering new developments in Benghazi.



Saved the best for LAST.  

Bringing up Sanders religion to scare the southern voters.

Re: No shit
                       To:  MARSHALL@dnc.org, MirandaL@dnc.org, PaustenbachM@dnc.org
                       Date: 2016-05-05 12:23
                       Subject: Re: No shit

Amy K. Dacey | Chief Executive Officer

Democratic National Committee

430 S. Capitol Street, SE Washington, D.C. 20003
202-528-7492 (c) | 202-314-2263 (o)

On 5/5/16, 1:33 AM, "Brad Marshall" wrote:

>It's these Jesus thing.
>> On May 5, 2016, at 1:31 AM, Brad Marshall wrote:
It might may no difference, but for KY and WVA can we get someone to ask his belief.  Does he believe in a God.  He had skated on saying he has a Jewish heritage.  I think I read he is an atheist.  This could make several points difference with my peeps.  My Southern Baptist peeps would draw a big difference between a Jew and an atheist.



Let’s be honest with ourselves! In this country the President’s religion matters! Should it matter? No, but our reality is that there is an entire Party that can win and has won an election on that one platform.  

If you are a Sanders support and didn’t know his spiritual believes then I worry about you. If his faith or lack thereof is something he wants under wraps, then I worry about him. If you are running for President I want to know everything about you that could affect my life. I want to know if Jesus speaks to you randomly throughout the day, coz stuff like led to the Crusades back in 1095-1291? Remember those? The wars between Christianity & Islam? I know, way before your time.

For the record, I don’t care what Bernie’s faith is. What I care about is giving people all the information they need to make an informed decision.

No here are the rest of the emails...have fun.

DNC member killing horses for insurance money.
DNC making fun of black womans name.
DNC telling each other, “I love you too. no homo.”

DNC requesting a pull an MSNBC commentary segment.
DNC controlling the narrative with time released stories.
DNC conspiring to create false Drumpf information and release with Reuters.
Super PAC paying young voters to push back online Sanders supporters. Paid shills.
DNC Hillary supporters infiltrated Sanders campaign.
DNC members going to complain to Morning Joe producers about his mentioning of a “rigged system.”

DNC discussing their relationship with NBC/MSNBC/CNN and how to get better treatment.

DNC Chair Debbie Wasserman Schultz having an off the record meeting in MSNBC President Phil Griffin’s office.
DNC being messed with by the Washington Examiner.
DNC discussing Hillary’s policies as unfeasible.
$200k for a private dinner with Hillary.
Offering to send interns out to fake a protest against the RNC.
Faking outrage and pasting in a video later.
A mole working inside of the Sanders campaign.
Bringing up Sanders religion to scare the southern voters.
Possible money laundering by moving money back and forth to bypass legal limits.
Politico writer sending his stories to the DNC before he sends them to his editor.
DNC feeding CNN the questions they want to be asked in interviews.
Creating a fake job ad for a Drumpf business to paint him as a sexist.
Hillary funding 2 million dollars in a cooridanted campaign in battleground states to win back the Senate.
DNC is upset that their “allies” didn’t send in protestors so they sent out interns.
“Clinton Foundation quid-pro-quo worries are lingering, will be exploited in general.”
$50,000 – Lawrence Benenson.
Daily Fundraising Report for the DNC.
Content & Social Strategy Discussion.
Re: BuzzFeed and DNC connection.
Draft linking news articles about trump to use as negative press.
Fwd: State Dinner Countdown.
Some chick is angry she hasn’t been given more stuff from the Obama administration…might be interesting to follow up.
Re: State Dinner Countdown.
Tim O’Brien: Drumpf’s Fixation on Inflating his Net Worth is a Cause for Concern.
RE: May Fundraising Numbers.
Hillary for America Raised $26.4 Million in April, Began May with More than $30 Million Cash on Hand.
Re: For approval: Drumpf supporter graphics.
Press talking points, states Hillary is their candidate, dated May 5, 2016. More of a smoking gun than the ambiguous talk in the emails themselves.
Consultant calling megyn kelly a bimbo. Has PDF attached that says the same.
DNC trying to get away with violating the Hatch Act.
Democrats using interns to organize fake “protests.”
RE: Action on DNC tomorrow (Immigration Raids).